As a member of Furman University's Concert Marketing Committee, I led the creative marketing efforts for some of the university's largest live entertainment events. From developing promotional posters and branding to producing cinematic trailers and social media campaigns, I was responsible for creating cohesive marketing materials that generated excitement and connected students with each event.

Working across print, video, and digital media allowed me to combine storytelling with strategic communication, ensuring every campaign had a consistent visual identity while maximizing student engagement. Whether launching promotional videos, designing event posters, or creating content for social platforms, I focused on producing work that was both visually compelling and effective at driving attendance.

This experience strengthened my skills in creative direction, campaign strategy, and multimedia production while teaching me how to execute cohesive marketing initiatives from concept to delivery. It also led to memorable opportunities, including creating campaigns for nationally recognized artists such as Snakehips and T Pain.